alking about tradition has become unfashionable. Anyone who starts with that immediately sounds backward-looking, saying something that has long been overstated. After all, we live in the age of innovation! Nothing inspires more than technological development, which is causing ever stronger waves of change to sweep over all sectors. The whole world is talking about digital transformation, and those who do not face up to it are threatened with disruption – they will be swept out of the market.
“Have the idea yourself, develop the business model and beat the drum yourself.”
This sometimes seems quite threatening, and as an entrepreneur, you ask yourself: Can I keep up? How secure is my company when soon the carpet will be swept out from under my feet, and there will be nothing there? What if all it takes is one start-up to take on my industry and change it with a clever idea, a new digital business model and with a real bang?
The answer is simple: Having the idea yourself, developing the business model yourself, beating the drum yourself. Okay, that only sounds simple, but it’s not that easy. It requires knowing your market intimately. Listening to your customers. To focus one hundred per cent on them to make their own business easier. But also to keep adapting to the circumstances and to take advantage of opportunities that arise. At Krone, we’ve been doing it that way for over 110 years. It’s a tradition here. But we are not talking about that now. That would be unfashionable.
